Steve Robinson
Chief Executive officer, Reimagine


Steve Robinson has more than 30 years of experience in multiple industries. He has been an integral participant in more than 50 operational transformation efforts in the manufacturing, retail, hospitality, distribution, telecommunications, food service, day care, ready mix and computer industries. He has successfully led the transition of more than 30 troubled companies and has served as Interim CEO/COO for numerous companies undergoing transitions. He has also functioned in an advisory capacity on behalf of executive management, secured lenders, unsecured creditors and white knight companies in both out-of-court workouts, Chapter 11 reorganizations, orderly liquidations and recapitalization.

Steve’s entrepreneurial experience includes being the Founder and Chief Executive of five ventures - Thirsty’s, Quenchers and Surf City Grill fast food chains; The World POG Federation, creators of the POG’s children games, Data Systems, CLEAR, and his most recent, Pillars for Life.

Steve holds a Bachelor of Arts in Business Administration with an emphasis in finance and marketing from Michigan State University, and a Bachelor of Science in Psychology. He is a LEAN certified specialist, Certified Six Sigma Black Belt, Certified Project Manager and Certified Toyota Production System Practitioner. He is an active member of the World Presidents’ Organization, Association for Corporate Growth, and The Entrepreneur Institute. He currently sits on the following boards: The Simon Wiesenthal Center, The Crown Center for Middle East Studies at Brandies, Cedars Sinai Board of Governors, Operation Progress, Jewish Graduate Student Initiative, Crown Family Philanthropies, Penwal and Pillars for Life.

Steve is also a police officer with the Hawthorne Police Department.