PRESIDENT, NIXON & ASSOCIATES
Norm Nixon is memorialized as one of the greatest talents in National Basketball Association (NBA) history as well as an accomplished businessman and humanitarian. Upon making NBA history as a two-time all-star and a member of the Los Angeles Lakers during two NBA World Championships, Norm retired from the NBA in 1989 and concentrated on several business ventures.
During his playing years, Norm was the Vice-President of the NBA Players Association. In that position, he mastered the complex business relationship between the NBA Players Union and League owners, developing expertise in the collective bargaining process. He also developed a comprehensive understanding of NFL Player Contracts and the NFL Collective Bargaining Agreement.
Those experiences led to his off-court reign as a successful sports and entertainment agent negotiating over $200 million in contracts, which included NFL players Peter Warrick, Al Wilson, Jalen Rose, Maurice Taylor and Al Wilson; TLC; LL Cool J and Debbie Allen, to name a few, while simultaneously owning and managing two of Los Angeles’ top restaurants.
Norm also serves as Executive Director of the Debbie Allen Dance Academy and has produced the first all-Black production of “Cat on a Hot Tin Roof.” The musical featured an all African American cast that broke box office records and went on to receive the Olivier Award in London. He has served as Executive Producer of the Emmy-Nominated television show “The Debbie Allen Special” for ABC Television. He currently serves as an NBA analyst for ABC's Post Game Coverage of the NBA and manages his own real-estate portfolio.